If something was a solid product, they used to say it was “The real McCoy.” One story tied to that expression is of a man by the name of McCoy who had a reputation for well made inventions. The name became associated with quality and was used to build trust and value.

Our names are connected to our personal brand. What associations do people make when your name is mentioned? And do those qualities represent who you want to be in the world? Is it the real McCoy?