A complete strategy is a combination of the most obvious and the not-so-obvious solutions. An ideal path will likely fall somewhere in-between the two. Sometimes we have a tendency to get caught in the cycle of identifying only the most obvious ideas, which may run us the risk of being outdated or disconnected.

When we combine the two polars of the obvious and not-so-obvious, what we create is something that we won’t believe we hadn’t discovered before…the new obvious.