What establishes a brands worth in the perspective of potential and current clients? I often witness brands and people who offer an exceptional service or experience, that do not get the same return on their efforts as comparable ones who offer an inferior service.

What factors contribute to the superior service being marginalized, while the inferior service receives a higher return? If I had to choose the single biggest reason this happens, I would conclude that the superior service has not stepped back to take inventory of itself and realize that it is exceptional.

In order to get what we’re worth, we must pause and take inventory of who we really are, and realize what are offer truly is.