While streaming music online I commonly turn up the volume on songs I really like. It’s a habit that automatically happens, whether the volume is at its max already or not. If the song is a long time favorite, it takes me just a few seconds to complete this action. For newer songs, the action usually happens mid-way through the song.

Observing this habit made me think, wouldn’t my experience be improved if the music streaming service accounted for these actions? This feature enhancement could boost my music selection by accounting for this typical human interaction.

Algorithms could be created within the music streaming software so that…

– Songs I turn the volume up on would be treated as a favorite.

– The volume could automatically adjust back to a neural volume after a favorite song has completed.

– It may be possible to account for the level I like a song, based on how long it takes me to turn up the volume.

Accounting for human behavior can help us identify new ideas or envision ways to enhance already existing ideas.

What do you do when a song is really good? I turn it up.

I’ve written a few articles on the music streaming industry (follow the links below to read). The perceived competition between Spotify, Pandora, Apple Music, and Tidal, has captured my attention.

6.29.2015: Apple ignites human potential with the launch of Apple Music

6.30.2015: How a brand can have the best product or service and still lose

7.2.2015: Be yourself, it’s the reason we showed up in the first place

8.6.2015: Selling sound