The minimal design aesthetic is popular and often requested by clients. It’s the process of reducing a design down to only the most essential elements.

Its success depends on the ability to…

– Focus the brand to its core

– Remove elements that do not add value

– Reinforce the brand message through strategic design

Brands commonly assume that it is…

– Easy to accomplish

– The result of a good designer

– Available without a clear strategy

A successful minimal design is only a reflection of a brand who knows who they are, it is not solely the result of a good designer. A minimal design for a brand that only has minimal focus is nearly impossible to achieve.