Hype is an interesting thing. It’s when popularity makes something more attractive than it really is. When an overblown reputation makes something more sought after than it probably should be.

For example, if a friend asks my opinion about a popular restaurant that was only subpar, I might tell them, “Don’t believe the hype.” Meaning, it’s not as good as people have made it out to be.

The alluring thing about hype is that it attracts people by the masses. The danger is that it can repel people twice as fast, because nobody can fill the gap of overblown expectations.

Make sure what you’re doing is worthy of the hype, but don’t fall for the trap of believing it.