In life and with brands, consistency seems to be one of the biggest challenges. Random and inconsistent efforts cost us valuable time and will always keep us short of our full potential.

In my experience, building a consistent brand requires, at the minimum, these 3 elements:

Focus: A clear understanding of the core strengths.

Discipline: The discipline to operate within those core strengths and resisting the lure of trends.

Planning: The proper planning helps us make intentional steps, at the right time, that are aligned to our goals.

The problem with consistency is that you can seem to operate fine without it for a while. It’s one of those things that doesn’t seem to cost you anything, until it costs you everything. A lack of engagement and wasted time and efforts, over a certain period of time, eventually catches up to us. And at worst, it keeps us from reaching our full potential.