Tag: consistency

Brand Strategy

Consistency

In life and with brands, consistency seems to be one of the biggest challenges. Random and inconsistent efforts cost us valuable time and will always keep us short of our full potential.

In my experience, building a consistent brand requires, at the minimum, these 3 elements:

Focus: A clear understanding of the core strengths.

Discipline: The discipline to operate within those core strengths and resisting the lure of trends.

Planning: The proper planning helps us make intentional steps, at the right time, that are aligned to our goals.

The problem with consistency is that you can seem to operate fine without it for a while. It’s one of those things that doesn’t seem to cost you anything, until it costs you everything. A lack of engagement and wasted time and efforts, over a certain period of time, eventually catches up to us. And at worst, it keeps us from reaching our full potential.

Brand Strategy Growth

More than talent

The first thing I do each morning is write for myself. No editing, expectations or excuses. Even while on vacation, during the holiday’s, and on the weekend. Its been nearly 3 years, and for about the first year, my writing was hardly legible. I don’t write for feedback, judgement or stories. And it’s rare that I ever go back to read what I’ve written.

The guidelines are simple:

1. Write every day.

2. Don’t think.

3. No expectations.

4. No judgements.

Before my commitment to this daily routine, I had several failed journaling attempts. My home carried the evidence of papers sporadically filled with random thoughts, occupying space among blank pages and hidden potential. And numerous blogs were created with good intentions and shared with nobody.

This daily routine has been my antidote to the many jump starts and creative efforts that could never flourish. Helping me realize that creativity requires more than talent. It’s about showing up every day and not over-thinking, while keeping expectations within reach and judgements to a minimum.