Recently, I dined at a restaurant that served mashed avocado. Somewhat intrigued by this distinguished name for guacamole, I ordered. When the dish arrived, there was slight disappointment to discover that while a bit more pricey, it was just plain old guacamole.
The definition for guacamole is:
gua·ca·mo·le
noun
-
a dish of mashed avocado mixed with chopped onion, tomatoes, chili peppers, and seasoning.
You can give an old product a new name or color and sell it as an original. The risk you take is engaging people who are looking to buy into a new idea, when all you’re selling is cleverness.
When is mashed avocado a new experience and when is it really just guacamole?
