The package is our first impression to what’s inside. If the package is visually appealing, then it may enhance our judgements of the thing we’re looking at. 

The visual appeal of the package is designed to draw us in. The contents of the package is what we seek.

If the package is more appealing than comparable offers, we may assume that the contents are superior too. This reality has created a world focused on creating better packages– But less concerned with improving the contents within.

When does a package enhance our experience, and when does it hinder our ability to recognize, appreciate, and develop what’s inside?