A billboard provides a platform where the ordinary can appear larger than life.

Mesmerized by the magnitude of its presence, it can be easy to assume that the object on display is greater than our reality.

But, we should not forget, that we are the people the billboard was created for. And if something had to become larger than life to get a fraction of our attention, than who is the one greater by comparison?

The billboard is the display, we are the prize. The moment we reverse that reality, we give away our power, and mistake the truth of life with an inflated representation of it.

Instead of admiring the billboards we see, we can admire the person, who’s attention they’ve gone through so much trouble to get.