Have you ever made a juice and added a red beet? It turns the entire thing red. Upon realizing that even the smallest amount of red beet would collide with the colors of carrots and greens, turning it a “rusty” color, I started to wonder….

Do juicing companies consider color when creating their combinations?

I’ll let you be the judge.

Then I thought….

Maybe there is a market for a rusty juice. One similar to the juice we make at home. What would that look like?

Name: Rusty Juice

The name would be a constant reminder that our juices combine all the things that are good for you.

Tagline: All the good stuff. 

The tagline would play on the idea that it’s not about what it looks like, it’s about what’s good for you.

Packaging: Darker tent bottles. Caps and labels would be color coded.

Create a “frontier” look – For the rebel who doesn’t follow the pack.

Market Advantage: Committed to people who want to have the healthiest juice available, not the prettiest.

Pros: There is a market of people willing to sacrifice pretty colors for the healthiest juice combinations.

Cons: The bright colors of competitors are attractive.

Would you buy Rusty Juice?