The model version of a car or home is seen in the best condition. The well dressed mannequin always wears the clothes beautifully and the tech device runs smoothly in the store. That is the purpose of the model version, to appear without fault.

The upkeep of the model is not sustainable over a lifetime and is often replaced by a newer model eventually. Because interaction with the world leaves a mark, and a newer version will take the place of what is considered to be worn out.

For selling items it is understandable why retailers choose to have a model version on display. The goal is to create a flawless experience so that users can imagine their lives with the item.

This is an acceptable strategy for marketing items, it should not be a strategy for living our lives. Our flaws tell the story of our existence, unfortunately, too many of us may be living our lives like it’s the model.